Saab 95 Featured Content
Date:2007
Project: Saab 95 Featured Microsite
Client: General Motors (CAN)
Agency: Fjord Interactive / Cossette Communication Group.
Role: Lead Art Direction, Concept, Design, and Illustration
Description: The sweden brand Saab was looking for a microsite that spoke to beauty in mandate of Saab 95 line. The concept derived of based on two words and clicking on a word would randomly animate an object to the foreground and eventually call up a vehicle feature animation. As the only Art director & designer working on the Saab 95 microsite I was experiment with illustration and provided direction to the flash developers. I also was heavily involved with presenting a lot of the ideas and storyboards to the Manager VP of GM.
Project: Saab 95 Featured Microsite
Client: General Motors (CAN)
Agency: Fjord Interactive / Cossette Communication Group.
Role: Lead Art Direction, Concept, Design, and Illustration
Description: The sweden brand Saab was looking for a microsite that spoke to beauty in mandate of Saab 95 line. The concept derived of based on two words and clicking on a word would randomly animate an object to the foreground and eventually call up a vehicle feature animation. As the only Art director & designer working on the Saab 95 microsite I was experiment with illustration and provided direction to the flash developers. I also was heavily involved with presenting a lot of the ideas and storyboards to the Manager VP of GM.